I’m attempting to try really hard not to buy pointless things I don’t really need. Unfortunately Topshop like to make this really difficult for me.

So common sense says these shoes are not really a useful nor a practical purchase and I have two pairs already that are incredibly similar that I hardly ever wear. Also they're kind of ugly. And that I should spend my money on more useful things that I actually need like clothes for work or a haircut or you know, food. But I still want them. Luckily thanks to Adam Curtis and his series Century of the Self I am confident in the knowledge that I can now blame my unattractive consumerist tendencies on a man named Edward Bernays rather than my own weak self. Bernays, Sigmund Freud’s nephew is basically entirely responsible for us being the programmed consumerist machines we are. It’s not quite as brilliant as The Trap but it’s still fascinating. Adam Curtis also has a brilliant blog here.